These resources are to support a range of assignments:

• Assignment 00 – My Company
• GD01 – Harchester Brand Task
• GD02 – Bus Company Brand
• GD03 – Bus Livery
• Assignment UB2.2a – Museum

And you may wish to use these materials in some of the other assignments and tasks as well.

There are activities can either be used to enrich any lesson for starters/home learning or for the end of the lesson. As well as teacher’s inputs that look at various aspects of branding, logos and corporate identity.

• PowerPoint with a range of logo examples
• To enable classroom discussion

• Sheet about to show how you can start to create you brand
• Includes how to create the name for your brand

Logo Case Study

• BAA case study of re-branding, from concept to final design
• Great examples of rough design

Logo Identification Task

• Task which can be used for either a starter, homework or at the end of lesson
• Shows the power of branding
• Paper version as well as PowerPoint version
• Answer Sheet included

Hoarding Case Study

• Version both on paper and PowerPoint
• Great example of showing variations

Harchester Logo Examples